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How Happy Is London
As a visual representation of Arrow's Business Intelligence SMARTcentre. How Happy Is London highlights how big data and analytics can be applied to achieve real business value.

How Happy is London is Arrow’s very own social experiment with feeds taken from various structured and unstructured data sources connected to London.

How Happy is London was born to demonstrate best practice in Business Intelligence and Analytics (BI) and be a real-world example of tackling the Big Data challenge. We’ve taken data feeds from various structured and unstructured data sources connected to London, to then analyse the incoming data and generate an output that aligns with a scale of happiness for the city.
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